Monday, October 22, 2012

The science of Social Timing

The "science of Social timing" is about what is the best time to post on social networks, when will you get the most answers to your post and when will you get the more chances to be read by internet users.

For example, the best time to post on tweeter is at 5 in the afternoon: people get out of work, teens get back to school, and while relaxing they all check their smartphone and comment on others' posts.

The CTR (Click Trough Rate) is a good way to measure the number of replies or comments.
CTR = number of persons that comment on your posts / number of followers you have
For example, to have the best CTR on tweeter, one should post from 12 to 48 tweets per day. The best days to tweet are on wednesdays and on weekends: at the beginning of the week, people are busy with the big amount of works that belong to the week beginnings. After wednesday, people are busy and want to finish their work before Friday night, that is why wednesday is one of the best days to tweet. However, companies like clubs and bars might be interested in posting on Thursdays and Fridays because these are the best nights for events.

Speaking of Facebook, according to the statistics the best day to share is on saturday, especially at noon (the "noon rules" for everyday). The best sharing frequency on facebook is to post one time every 2 days.

On the following research presents the percentage of American Citizens per time zone.

Percentage of American population by Time Zone

The 2 big takeaways are that:
- Nearly 50% of American Citizens are in the Eastern Time Zone
- The Eastern and Central Time Zones combined represent almost 80% of the U.S. population.

This  facts might be relevant for West coast companies because Pacific Time Zone only represent 14% of the American population.
West coast companies might take it into consideration because since the best time to tweet is 5PM, and therefore they would "hit" more people if they tweeted at 5PM for Eastern Time Zone.
These same companies might choose to "ignore" this advice because they might just want to hit the local population and therefore they have no interests into reaching the Eastern and Central Time Zone population.

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